CATALYSIS EDUCATION
EDUCATED DESIGN.
BRAND DESIGN FOR HIGHER EDUCATION
art director and Lead Designer for distinctive, multi-channel campaigns driving university enrollment, professional development, and continuing education. Solution creator for print, digital, and physical environments. Directed brand-rich, storytelling marketing and promotional designs including:
Lead in-store brand merchandising and retail fixture components design showcasing distinctive products and initiatives
Integrated B2B and B2C campaigns, coordinating targeted print and digital sales catalogs, email campaigns, consumer awareness campaigns, eCommerce, and website content
Managed design and brand guides for internal teams and outside partners
Product design for yearly SKUS and specialty products
Art Direction, design, photo editing for ACC print and digital campaigns.
Creative direction, writing, and design for Optical Program campaign.
ACC transport busses. Wrapped graphics that alerted students and staff their ride had arrived.
Art director and designer for internal communications teams. Created branded experiences for full package of graphics including identity, motion graphics, and automotive uses.
"change direction" campaign – used to motivate students to complete their educational goals by engaging with ACC on-campus student resources.
Photography and video art direction, casting, and design. Liaison to external agencies creating synergies between creative teams and internal stakeholders.
Event and special promotion designs used in both print and digital formats. Creative campaigns that helped promote University goals and achievements making the online university still appeal like on-campus education.
Specialized environments for musculoskeletal programs classrooms.
Environments for Education Speciality campus designs showcasing programs, wayfinding and promotional efforts. I used innovative techniques to make learning spaces engaging and motivating to students and staff.
Branding and styling for ACC Educational foundation. My art direction for print and digital helped business development teams source scholarships, grants, and resources for students looking to jump-start their goals.
For the gram! Led creative team with concept and creation of filters and social stickers that promoted university locations, programs and that allowed Students show pride and excitement across all channells and platforms.
ACC "Voices" campaign- storytelling campaign featuring students and their influences. Art Direction, design, and photography input across digital, print, outdoor and environmental graphics.
"By the Numbers" campaign Creative Direction, writing, and design.
"Illustrated" campaign. Art direction, design, and implementation of advertising, displays, and social media campaigns.